It started the way all great ideas do: two people, one rivalry, and a phrase that was just a little too good to leave unprinted.

Duck Fuke was created for Huskies fans who agree on one thing above all else: Duke is the team everyone loves to hate. From national championship banners to packed Gampel crowds, UConn basketball has always carried a chip on its shoulder, and we figured that chip deserved a T-shirt.

So we made one. Say it fast and you’ll get it. Say it slow and you’ll still get it.

We’re not a big company. We’re a couple of fans who wanted to give the student section, the alumni, the parents, and everyone in between a way to rep the rivalry without saying a word (or saying exactly one word, depending on how you read it). Every shirt is designed for game days, tailgates, watch parties, and making your Duke-fan cousin uncomfortable at Thanksgiving.

Wear it loud. Wear it proud. Go Huskies.